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With this spot, however, Nike wants to put itself in the limelight and remedy its bad image when it comes to the production of its clothes. To be honest, a well-made clip where you can see where the materials for the new football shirts come from and where they are processed.
From 7 plastic bottles to the most advanced football jerseys on the planet.
Made with at least 96% recycled polyester, each jersey is made using an average of 7 plastic bottles, and each short is made using an average of 6 plastic bottles — adding up to 13 plastic bottles per kit. This makes the 2012 National Team Kit our most environmentally-friendly ever.
Reclaimed, discarded plastic bottles are melted down to produce new yarn, which is converted into fabric. This recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Lined up end to end, that's enough bottles to stretch halfway around the world.
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