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Expenditure Report from the Advertising Association and WARC

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables
Learn more about our methodology

Strong rebound from pandemic losses forecast for UK ad market, but full recovery will stretch in 2022

A 15.2% rise this year will offset a decline of 7.2% in 2020, while further growth is projected into 2022.

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The AA / WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.

Brian Wieser
Global President, Business Intelligence, GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA / WARC figures are the gold standard for UK ad spend.

Douglas McCabe
CEO and Director of Publishing and Tech, Enders Analysis