What does grandiose language mean for communication

Basics of Communication - A simple overview

5 axioms by Paul Watzlawick

The axioms that Watzlawick developed can be seen as the basic rules of communication.

"You can not communicate"

Two people communicate with each other as soon as both perceive each other. You don't necessarily have to use language. No matter what you do, when you see another person, you are communicating with them.

"Every communication has a content and relationship aspect"

According to Watzlawick, every form of exchange has a content aspect. So the content will play. But there is also a relationship aspect. This means that a speaker behaves appropriately to a situation.

The speaker assesses his interlocutor and underpins what has been said with appropriate gestures and facial expressions. Communication can only work if the two levels are separated from each other in order to understand them.

"Communication is always cause and effect"

A structure can be seen in the interaction of two people. What this means is that you are always reacting to another person in some way.

The cause is what is said and the effect is the reaction to it.

"Communication is analog and digital"


This means the factual and objective content of the message. So it's about the information that is conveyed. You look at digital communication on the content level.


Analog communication refers to gestures and facial expressions. This is the relationship level.

"Communication is symmetrical or complementary"

This axiom is about a conversational situation. Symmetrical communication is used when communication takes place on an equal footing.
In a complementary communication, the differences between the interlocutors become clear. There is a superordinate and subordinate interlocutor.