What is Huito juice concentrate

Differences in juice

Not-from-concentrate & fruit juice made from fruit juice concentrate - this is how they differ

There are two different “categories” of fruit juice. This is on the one hand the not-from-concentrate juice and on the other hand the fruit juice from fruit juice concentrate. Both fruit juices consist of 100% fruit. In addition, according to the law, no colorings, preservatives or sugar may be added to them. Any added vitamins must be labeled and vitamins must not be added to organic juices.


The not-from-concentrate juice is heated after the fruit has been pressed and filtered so that it has a long shelf life - it is pasteurized. The manufacturers are then allowed to add natural fruit flavor to the juice without having to state this on the label.

Fruit juice made from fruit juice concentrate

The fruit juice from fruit juice concentrate is produced in a multi-stage processing process. First, water is removed from the freshly squeezed juice by heating it. This reduces the volume. The remaining mass is the fruit juice concentrate. In addition, the aroma is isolated and also captured. Before delivery to the grocer, the concentrate, aroma and water are reassembled - with or without pulp as required.

Juice from concentrate is cheaper

Juice from concentrate is cheaper to produce. Transport costs are lower as only the concentrate and flavor are shipped, not the water. This pays off with juice imports from Florida, Mexico, Spain, Brazil or China. Manufacturers can save storage costs with juice made from local fruits. This is good for the customers. Juice made from concentrate is around 30 - 50% cheaper to buy than the direct juice alternative.

Not-from-concentrate juice is not healthier or tastier

Despite less processing, according to experts, the juice is not necessarily healthier and tastes better than the juice made from concentrate.

Concentrate also offers a full aroma. This is confirmed not only by taste tests but also by analyzes in the laboratory.

And there are hardly any differences in the vitamin content. Ökotest found out that most orange juices - whether direct juice or from concentrate - achieve a vitamin content of 300 mg. In some cases, they even come close to the values ​​for freshly squeezed orange juice.

However, clear and naturally cloudy juices are differently healthy. Because when the juice is clarified, valuable plant substances are lost.