How to make a garden sundial

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  • 1

    Decide whether you want to ask structured or unstructured questions - or a combination of both.How well do you know the respondents? Is the purpose of your survey to deepen existing information or is it to research something completely new? If you already have previous knowledge of a topic, then it is a good idea to work with structured questions. If you are researching a completely new topic, then more unstructured questions come up.
    • Structured questions denote questions with predefined answer options, from which you can choose:

      (1) "What is your favorite online activity?"
      (a) Chatting
      (b) social networks
      (c) Sharing knowledge / forums
      (d) shopping / e-commerce
    • Unstructured questions have no predefined answer options. Rather than giving a specific number of choices, unstructured questions encourage respondents to give a very individual answer. An example of an unstructured question would be:

      (2) "Please tell us something about your first visit to an Apple Store."
      Answer:
  • 2

    Choose a semi-structured question to go a little more in-depth, but still be able to analyze the data relatively easily. The disadvantage of a structured question is that the answers are often not very specific. The disadvantage of unstructured questions is that it is difficult to analyze the answers and make them comparable in a table. Semi-structured questions mitigate these disadvantages: (3) "How would you describe your attitude towards paid music? Pick anything that applies to you."(__) I never pay for music (__) I generally always pay for music that I listen to (__) I often download music illegally (__) I rarely download music illegally (__) I would pay more for music if I'd get more in return (__) There's nothing that can make me pay for music (__) I feel bad about musicians trying to make a living (__) I don't feel bad about musicians trying to make a living

  • 3

    Ask questions with a rating scale. This is a subset of structured questions that seeks to answer how a respondent would rate their experience on a scale. You can work with numbers on your scale or you can give more detailed rubrics: (4) "The Berlin Zoo offers fun for young and old."(a) Strongly disagree (b) Disagree (c) Agree (d) Strongly agree

  • 4

    You can also use a ranking scale question to get an ordered list of preferences. With a ranking question, you can get better results at getting people's opinion on a particular topic than with a rating question. An example of a ranking question could look something like this: (5) "Sort the brands below. Mark the brand that you consider most trustworthy with a '1' and the brand that you think you least trustworthy with a '5'."(a) ___ McDonald's (b) ___ Google (c) ___ Edeka (d) ___ Coca Cola (e) ___ Apple

  • 5

    When developing structured questions, it is important to add an option at the end of your answers that covers everything else that has not yet been mentioned, such as "other", "none of the above" etc. These additional options make the answers more consistent. If you don't, a person who doesn't match any of the answer choices will be forced to pick an answer that doesn't suit them in order not to skip the question.