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FOCUS 03_2013 March

by Isabel.Spangemacher

Spangemacher Verlags GmbH & Co KG Papiermühlenweg 74 40882 Ratingen 1H 8037 E Volume 32 ISSN 0721-1600 1H 8037E No. 03_2013 March The magazine for the successful optician Cover story: Glasses wearer of the year Thomas D in ... More

Spangemacher Verlags GmbH & Co KG Papiermühlenweg 74 40882 Ratingen 1H 8037 E Volume 32 ISSN 0721-1600 1H 8037E No. 03_2013 March The magazine for the successful optician Cover story: Glasses wearer of the year Thomas D in the FOCUS interview Operations + Marketing: New ways of framing advice Contact lenses: Innovations from opti 2013 Trainee: Selling varifocal lenses correctly FOCUS Fashion: Business glasses www. euro-focus. de Eye-catching consumer campaign from March 2013 Be e e eka ka a an n nn nt au us d de der r r r TV V V V-W W W W Wer rb bu bung g! ! S hn nh nh ell le eere eee re Re Rea ti ion on n o u u u sg sg g ge eg c ch hen ne es SSSSS Se ee eh h ee ee en en nnni in BB Bew ewe e g g g g g g nnn ng ggg Br Br Width er re e S Less

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Spangemacher Verlags GmbH & Co KG Papiermühlenweg 74 40882 Ratingen 1H 8037 E Volume 32 ISSN 0721-1600 1H 8037E No. 03_2013 March The magazine for the successful optician Cover story: Glasses wearer of the year Thomas D in the FOCUS interview Operations + Marketing: New ways of framing advice Contact lenses: Innovations from opti 2013 Trainee: Selling varifocal lenses correctly FOCUS Fashion: Business glasses www. euro-focus. de Eye-catching end-consumer campaign from March 2013 Be e e eka ka a an n nn nt au us d de der r r r TV V V V-W W W W Wer rb bu bung g! ! S hn nh nh ell le eere eee re Re Rea ti ion on n o u u u sg sg g ge eg c ch hen ne es SSSSS Se ee eh h ee ee en en nnni in BB Bew ewe e g g g g g g nnn ng ggg Br Br Breadth er re e S Se eh h hb bere e ei i ch hh he eeee unlimited seeing. de Ask your Essilor glass consultant or call 0531 8887-1600.

Thomas D glasses wearer of the year 2012 From sound carrier to varifocal wearer! Thomas D: the new advertising star for Hoya progressive lenses. www. hoya. de

03_2013 FOCUS 3 FOCUS It happened at the time when the members of the Baden-Württemberg guild wanted to meet in Walldorf on February 23 for the guild assembly. This guild is the largest with an area of ​​almost 36,000 km². It made sense to move the conference location to the far north, to Walldorf near Heidelberg. Those who seriously want to take part in guild life have to cover up to 300 km each way. The entire eleven-member board plus honorary chief master and an assessor were present at this memorable meeting. - Oh yes, soon you would have forgotten: There were also two simple guild members. So 0.2% of the members without honorary officers appeared for the election of the new headmaster. Perhaps those responsible should not have just followed the bare nervus rerum in May 2011 - ignoring the justified interests of the guild members - and shouldn't have merged the four guilds. Of course, four guilds are more expensive than just one. But who should a guild actually serve? Yourself, or the members? And what is the point of an office - viewed from Friedrichshafen - at the AdW in Speyer? A guild is a local association; only the indirect national guild is nationally organized. Around 1,470 optical companies are registered in the guild district, 60% of which belong to the guild. If that's true? 60% is a political announcement that practically all guilds make. Because below 50% it will be difficult to claim sole representation for yourself. It is hard to ask for someone to drive 300 km there and back on a Saturday. But Walldorf is not in no man's land. After all, Heidelberg, Mannheim or Heilbronn are only a symbolic stone's throw away - one of the most densely populated areas. Matthias Müller was elected regional guild master with the votes of the board of directors (see www. Euro-focus. De on February 28). On the phone, I feel unhappy about this fact and hope for a real result in a year when the entire board of directors would be ready for new elections. Unbelievable, on the other hand, the medieval idea of ​​wanting to hire an employee whose task is nothing more than to check the master's presence and to uncover violations of the regulations for the driver's eye test center. How many guild members do you want to scare away? Where is the pain threshold? And how can the master's presence in the pure glasses trade be brought into line with the judgment of the ECJ? On the other hand, guilds and the ZVA are stupid. The associations cannot take action against the online trade in glasses, and certainly not prevent it from being sold. Because there is (I have already written a few times) a judgment of the European Court of Justice of May 25, 1993, which prohibits any hindrance in the sale of spectacle frames and corrective lenses: http: // eur-lex. Europe. eu / LexUriServ / LexUriServ. do? uri = CELEX: 61992J0271: DE: HTML The first guiding principle reads (quote): Article 30 of the EEC Treaty is to be interpreted in such a way that it contradicts national legal provisions which reserve the sale of eyeglass articles and corrective glasses to holders of an optician's diploma. On the day before the opening press conference at opti, Mr. Spex distributed a press release in which he boasted a 150% jump in sales to 500,000 customers. Sorry, but ZVA President Truckenbrod babbled something about a black zero in the industry at the press conference in Munich, which gives courage for the young year. In fact, 3% fewer glasses were actually sold, the resulting drop in sales was simply offset by higher prices. Great! The industry has been operating in this way for 30 years and is surprised that glasses have simply become too expensive for customers. Truckenbrod continues: “Four out of five business owners (80%) currently rate their economic situation as at least satisfactory, and over 25% describe it as good. “Should the whistling be in the forest in order to suppress the actual situation? Do you want to keep the guild members calm and hope they don't notice the dramatic changes in the market? Instead of thinking about a pseudo higher (or new) positioning and driving young opticians into the jobless art of auxiliary ophthalmologists, guilds and ZVA should finally train their future members to become entrepreneurs. And optometric game stuff can be afforded by those who don't know what to do better with their time, because their shop runs best without them. What do you think? Write me your opinion or give me a call. Telephone 02104/958883, fax 02102 / 1678-28 or at JoergSpa @ euro-focus. en We choose ourselves

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As if they had agreed, many glass manufacturers at opti in Munich focused on the end user - either as a sponsor for product development or in the sights of communication. A tour of the fair. From page 22 END CONSUMERS IN VIEW 03_2013 FOCUS 5 03_2013 | CONTENTS… MFG THOMAS D This time, unusual sounds came from hall 3 of opti in Munich: rich beats and spoken word. A small crowd in front of the Hoya stand nodded their heads and shook their legs. The reason: Thomas D, glasses wearer of the year and a new Hoya testimonial. In the FOCUS interview, the musician tells how he feels as an ambassador when it comes to glasses. From page 18 FOCUS TOPIC Contact lens wearers who have been cared for by their fitters for years come to the point in their early or mid-forties when they need support nearby. Many then still switch to glasses. We present options for correction using contact lenses with multifocal or bifocal design, summarize the fitting criteria and give a product overview. From page 46 Cover picture: Essilor COVER STORY Interview: Glasses wearer of the year Thomas D 18 BRANCHE + POLITIK Parallel worlds: Optometry in Germany and Italy 12 TECHNIK series: Blocking in glass production 14 DESIGN + FASHION Anniversary: ​​100 years of Eschenbach Optik 20 PROFESSION Trade fair report I: The new glass products der opti 2013 22 Market overview: high refractive organic glasses 26 Optical phenomena: old woman - young woman 56 Wait a minute…: At Hellmer Schünemann's workplace 61 FOCUS SUBJECT Progressive lenses: The role of the guide eye 38 Multifocal contact lenses: Possibilities and fitting criteria 46 CONTACT LENS Trade fair report II: News for contact lenses 42 Advanced training: Report from the 5th lecturer symposium 52 From vocation: In conversation with Volker Grahl 54 TRAINING + FORTBILDUNG Progressive lenses: From all-rounders to specialists 59 RECHT + STEUERN series: Business succession in the optics company 62 OPERATION + MARKETING Confident in style: New paths in frame advice 64 FASHION business glasses : The right look 68 MAGAZINE Focus: We choose ourselves 03 Forum: Industry telegram, letters to the editor, personalities, news compact 06 Industry telegram: Companies, products and markets 77 Preview 81 Imprint, advertisers 81 The best for last: Peter Schwind 82

••• The IVBS (International Association for Binocular Vision) has been presenting itself since January with a completely redesigned website (www. Ivbs. Org). The relaunch was implemented in connection with the name change, which was taken as an opportunity to make the external appearance of the association uniform and professional in all areas. ••• ••• The Safilo Group has announced the contract extension with the luxury brand BananaRepublic. After that, Safilo continues to be responsible for the design, manufacture and distribution of prescription frames and sunglasses for the brand. The contract now runs until January 31, 2019. ••• ••• Between April 9 and June 11, 2013, EssilorPartner expects practical sales training courses and a “first-class infotainment package all around the topic of 'limitless vision'”, so the promise of the Freiburg resident Glass manufacturer. The participants should learn valuable tips about the successful sale of the varifocal innovation Varilux S series as well as everything they need to know about Essilor's instrument highlights 2013. ••• ••• Alcon is investing 250 million dollars in the expansion of a modern production facility on the Ciba Vision Campus in Johns Creek, a suburb of Atlanta, according to Alcon's parent company, the Swiss Novartis AG. In addition, around 300 new jobs are to be created as part of this expansion. ••• ••• The online optician Mister Spex can look back on a successful year 2012: With a total turnover of 26 million euros, the Berlin e-commerce company reported growth of more than 50% in the Compared to the previous year (17 million euros). ••• ••• Five student groups from the Fielmann Academy in Plön will be devoting themselves to contact lenses on April 23rd and will shed light on it from the economic side. The industry association Spectaris is organizing the symposium “Fascination Contact Lenses” for the 6th time, at which both students and experts from the industry will present their marketing strategies and more for contact lenses. ••• ••• Carl Zeiss Meditec AG closed the first quarter of the 2012/2013 financial year with a solid result. The sales of the medical technology provider increased by 4% to 219.0 million euros compared to the same quarter of the previous year; profitability and earnings per share also increased. ••• ••• Fashionable glasses and individual marketing - those were the focus of the 2013 trade fair appearance of the marketing and sales association IGA Optic in Munich. This time, fashion and marketing also met music: the crew of the international urban pop group FYI (Follow Your Instinct) presented their latest music video and the new joint sunglasses collection FYI at the booth. ••• ••• The two-day premiere of 100% Optical in London was attended by over 500 opticians, ophthalmologists, dispensers and manufacturers. Supported by eyewear design brands such as TDTomDavies, Cutler & Gross, ic! berlin and William Morris, the event agency Media 10 organized the fair on February 12th and 13th after the EyeShow, which was originally scheduled for the same weekend, had been canceled. ••• 6 FOCUS 03_2013 FOCUS | FORUM Write us your opinion! Keyword: "FOCUS letter to the editor" Mediawelt Verlagsgesellschaft, Papiermühlenweg 74, 40882 Ratingen or by email: s. Sage @ euro-focus. de Silke Sage, FOCUS editor-in-chief BRANCHENTELEGRAM LETTERS TO THE READER S Comment on the focus “Storm in a glass of water” in FOCUS 02_2013 Hello Mr. Spangemacher, It is very surprising that a naked body still causes excitement. You should just ask the company that uses these photos to present their glasses whether this is so tasteful and sensible. Anyone who knows pictures by Helmut Newton cannot recognize the artistic claim in the photos by etnia. But if even small marginal notes lead to sexism discussions in Germany, then we shouldn't get upset about prudish Americans and always turn out the light at home, if. . . I think the topic is cool, I can laugh myself to death. Have a nice week Gunther Schäfer, Augenoptik G. Schäfer GmbH, Schwelm Comment on the focal point "Storm in a water glass" in FOCUS 02_2013 With your opinion on the advertisements you are right with every syllable. It's still easier to get upset about things that are unimportant and don't affect you than to worry about your own tasks and problems. Regards Rainer Jarck, greenday consult, Ahrensburg

FORUM | FOCUS LETTERS TO THE READER Comment on the focus “Storm in a glass of water” in FOCUS 02_2013 Hello Mr. Spangemacher, thank you for this foreword. You are so right. The so-called trade journals are degenerating more and more into advertising journals for the industry anyway, so you can also add this type of article to coverage. At least that is better to be seen than badly dressed and crooked glasses of some lecture moderators and other jerks. . . Trade newspapers? Well, that was it. . . but that is no longer a concern today. It's just about the show on the side. Who cares about good glasses? The brand decides, the shopping experience, the liked Facebook entry, the very latest centering system that the world has never had, and how I get the most expensive, cheap marketing stuff to people so that board members can buy a new car three times a year. This is how it works today and the FOCUS is moving forward again! Keep it up ... Marc Kruse, Kruse Optik GmbH & Co KG, Höxter Comment on the focus “Storm in a water glass” in FOCUS 02_2013 Dear Mr. Spangemacher, Perhaps you are making it too easy for yourself with your opinion on the photos in your sheet? Here is an example: I had booked an advertising insert through Wagner + Kühner. A fully clothed woman in blond in a dirndl, well built, was shown. Subtitle: "We can boast about this offer". Openly and honestly, I hadn't thought anything of it. (Well, a little...) The matter totally upset our local women's rights activists. Several very unpleasant (complaint) calls followed. The sentence you wrote, “Where do we live?” Has also been quoted many times by me. These ladies will never enter my shop again. The women's representative of the district contacted me. And and and. . . I was served! And I can no longer hear the repeated advice from the delivery company that this is the best advertisement. . . Well, for my part, I will now be a little more careful with such advertising. Not because these emancies brought me down. It's because I don't want to hurt anyone's feelings. And what you describe seems to me to be two numbers heartier! I would recommend that you think about it again (note the reactions to Mr. Brüderle's behavior) and not accept something like that so lightly in the future. Maybe sometimes it takes courage to say “no”. “Please don't!” Especially in this day and age. Sincerely, Ulrich Regeisz-Siegerist, Augenoptik Siegerist, Mühlacker Advertisement Advertisement Wörner 190x65mm The culprit: Flyer from W + K from the 1st quarter of 2012. www w. De ekowoern ner. de catalog request! 0180/5987871 * Fixed line € 0.14 per minute, mobile phone max. € 0.42 per minute * Order hotline: VISUAL MERCHANDISING Europe's largest mail order company for

FOCUS | FORUM NEWS COMPACT Bausch + Lomb has fully completed the acquisition of Technolas Perfect Vision GmbH, based in Munich.The new corporate unit operates under the name Bausch + Lomb Technolas and is dedicated to the development and commercialization of ophthalmic lasers. Technolas Perfect Vision was founded in 2009 as a joint venture between Bausch + Lomb and 20/10 Perfect Vision AG to develop and sell technologies for refractive and cataract surgery. Acquisition completed During a visit to the Emmerich Exclusivbrillen stand, the trade audience at opti was not only able to be impressed by the new collections, but also to take part in a photo campaign for the benefit of species protection. This resulted in a total of 252 euros, because for every photo that visitors to the stand were allowed to take with a frame from the company's own or Morel collections, the company will donate 1 euro to the benefit of species protection. As an additional incentive in addition to the coveted snapshots, a 2013 species conservation calendar was raffled off among all participants. Mr. Schwaiger from Schwaiger Optik from Schwanenstadt is happy about the wonderful, limited calendar. Donation to species protection The last votes were received by the Central Association of Opticians (ZVA) at opti 2013 until shortly before the award ceremony, then it was clear: The TRENDY 2013 would go to Schröder Optik in Lüneburg. The winner can look forward to 3,000 euros in prize money and the German Marketing Prize for opticians. Schröder Optik was looking for the “talented eyewear 2012” through its Facebook presence and a campaign homepage programmed for it. The action developed into a great success, which is now to be repeated regularly. The social media platform and the opportunities there were perfect for the campaign, and Schröder Optik was then able to look forward to many new customers and an immensely increased level of awareness. Schröder Optik wins TRENDY 2013 8 FOCUS 03_2013

The Westphalian eyewear manufacturer Flair (Oelde) invited distributors from over 20 nations to a large international meeting from January 22nd to 25th. The aim was to bring Flair glasses - made in Germany - to the guests at the company's most important trade fair, opti 2013. "It was interesting to see how successfully Flair has established itself in the various markets from Argentina across the entire continent to Japan and how well our partners harmonize with the company philosophy of the close business relationship," said Gunter Fink, Managing Partner. Distributors from over 20 nations visit Munich FORUM | FOCUS NEWS KOMPAKT At the beginning of opti 2013, the "Hermann Pistor" Jena School of Ophthalmic Optics was awarded the 2012 Contact Lens Semester Prize. The master students of the FSAO10 class took part in a tender from the company Ciba Vision (now Alcon) with their scientific work. For the topic “Comparison of the correction means from the consumer's point of view” they developed a specific questionnaire that was evaluated over 300 times. With a high level of commitment, professional commitment and the support of experienced lecturers, an extensive teamwork was created that summarized the practice-relevant results. In the competition of all participating optician schools in Germany, Austria and Switzerland, this specialist school for optics "Hermann Pistor" won an award. Advertisement The winners of the FOCUS competition have been announced. On the occasion of the relaunch of its website www. euro-focus. de raffled the magazine for the successful optician as part of this year's opti two iPad Minis - thus also the mobile surfing pleasure on www. euro-focus. de nothing stands in the way! The winners were the iPads Mini Birgit Damrath from Duisburg and Pamela Wack from Wietzen. FOCUS warmly congratulates both winners and wishes them a lot of fun with their winnings! And the winner is… with the first prize endowed with 2,000 euros. Since the winners, Ms. Susanne Schrickel and Ms. Stephanie Frank, were unable to work, the department manager Uwe Baum accepted the award from Heike Hädrich (Alcon).

FOCUS | FORUM 10 FOCUS 03_2013 PERSONALITIES New CEO As the Italian company Allison (Padua) has announced, Jacopo Romano will be appointed as the company's new CEO at the next board meeting. Romano, previously with Paladin Capital Partners, a private equity firm that Allison acquired in 2004, has been with the frame manufacturer since 2009 and is already a member of the board of directors. With his appointment, the aim is to strengthen the presence of the shareholders in this important phase of strategic development and realignment. Personnel growth CooperVision has added two new employees to its team. Andreas Sudrow has been responsible for the entire D-A-CH region of CooperVision as Customer Service Manager since January 2, 2013. The trained wholesale and foreign trade merchant has many years of professional experience in customer service management as well as in the business customer area. "I am pleased that in Mr. Sudrow we have gained an experienced employee who, through his expertise, will optimally support the CooperVision team, especially in customer service management," emphasizes Managing Director Volker Lindner. Nicole Schellmoser has been part of the CooperVision team since December 1, 2012 and actively supports the company as Area Manager for Eastern Switzerland. The qualified optician can look back on several years of professional experience in the contact lens sector and was most recently responsible as Sales Manager for Eastern Switzerland. New SWAV chairman elected On February 23, 2013, Matthias Müller was elected as the new state guild master by the guild assembly of the Baden-Württemberg opticians' guild. Shortly afterwards, the delegates 'assembly of the Southwest German Opticians' Association (SWAV) elected him as the new chairman. In this function, he succeeds Dieter Mattern, who announced in the run-up to the meetings that he is stepping down after more than 20 years of voluntary work as state guild master of the Baden-Württemberg opticians' guild and as SWAV chairman. NEWS AT A GLANCE The Freiburg-based company ranks 70th in this ranking and is 8th in its traditional field of activity (Healthcare). Corporate Knights, a Canadian media company promoting “clean capitalism”, compiled its annual ranking of the 100 most sustainable companies in the world for the 9th time in a row from a selection of multinational companies in all industries from 22 countries. For the first time, Essilor is on the list of the world's 100 most sustainable companies, as Corporate Knights announced at the World Economic Forum in Davos. Sustainability Matthias Müller (2nd from right), state guild master of the Baden-Württemberg opticians 'guild and chairman of the SWAV, with Patricia Fuchs (deputy chairwoman of the SWAV, state guild master of the Rhineland-Palatinate / Saarland opticians' guild), Andreas Müller (deputy chairman of the SWAV and deputy state guild master of the Rhineland-Palatinate / Saarland opticians' guild) and managing director Peter Kupczyk (left).

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12 FOCUS 03_2013 OPTOMETRY ON THIS SIDE AND BEYOND THE ALPS The father Italian, the mother born German: What could be more obvious than to take an academic trip to Germany while studying in Italy. Originally it was only supposed to be one semester for Chiara Toffoli - but then it became a double diploma in ophthalmic optics / optometry. By Lars Wandke After her bachelor thesis at Zeiss, which dealt with the quality assurance of progressive lenses, Chiara Toffoli decided - despite tempting offers from the industry - to return to the family-run shop in Rovigo, which has existed for 146 years, not an hour's drive from Venice. FOCUS met the likeable Italian on the sidelines of opti and spoke to her about the reasons for this decision as well as the political dilemma in which young graduates find themselves today. We also wanted to know to what extent the markets in Germany and Italy are similar at all. Where are the parallels, where are the differences? Toffoli: First of all, progressive lenses are not sold as naturally in Italy as they are in Germany. People are still a bit skeptical and often want second glasses with single vision. But the most noticeable difference is: We wear white coats. The Italians see the optician more like a doctor. In Germany, on the other hand, opticians are perceived more as dealers or service providers. Accordingly, Germans have a better command of the service concept and are able to sell services well. FOCUS: You don't hear that often: The Germans as role models in terms of service? Toffoli: Yes, I really see it that way. Germans are better at this friendliness and the way they deal with customers. The Italians might come across as a little more snooty sometimes. But I can't say exactly why it is. In any case, my father is happy that I had this experience and that he might still be able to learn something (laughs). FOCUS: How do German and Italian opticians differ in their optometric powers? Toffoli: The professional political situation in Italy is not dissimilar to that in Germany: Although there are corresponding training courses in which Anglo-Saxon optometry is taught and the American model is viewed as a model, optometry is not really recognized. That is why we are currently trying to establish the figure of the optometrist, which is difficult due to the resistance of the ophthalmologists. FOCUS: Quite a parallel to the situation in Germany, right? Toffoli: Yes, it's very similar. Unfortunately! You have been fighting for decades. My father told me that after graduating from optometry he thought: Just a few more months and you will be recognized as an optometrist. That was 40 years ago. Not much has changed in that time. INDUSTRY + POLITICS | PARALLEL WORLDS

PARALLEL WORLDS | BRANCHE + POLITIK FOCUS: If the prospects for recognition as an optometrist in both countries are rather modest, why then the double degree in Germany and Italy? Toffoli: I started my studies at the University of Padua and wanted to spend a semester abroad, preferably in Germany, because I already knew German but wanted to improve it. My stay in Aalen was originally only planned for one semester. But then Professor Anna Nagl offered me to complete the double degree. I liked the idea of ​​staying in Germany even longer. On the other hand, I found the subjects in Germany very interesting. FOCUS: How do these differ concretely? Toffoli: In Italy the focus is more on optometry. In Germany, on the other hand, skilled trades and, above all, operational practice play a greater role, for example marketing and management. I was very interested in that. So I accepted the offer to do a double degree in Aalen and Milan and have two degrees. FOCUS: How did you come across eels in particular? Toffoli: I called all German universities with an ophthalmic department from Italy and asked if it was possible to study there for a semester. Many have said no and thought it would be difficult or impossible for bureaucratic reasons. Only in Aalen were people immediately enthusiastic and open. Then everything went very fast. The Aalen University had no problems enrolling me, which is why I thought: Okay, then I'll go to Aalen! FOCUS: How many training centers for ophthalmic optics / optometry are there in Italy? Toffoli: Six or seven. A three-year course is offered there, the so-called "Laurea". There are also schools in which, similar to German vocational schools, you can learn optics and at the same time do your Abitur. FOCUS: How is the customer demand for optometry in Italy? Toffoli: People are slowly starting to do it. However, German customers are more familiar with the term and understand what is behind it. In Italy you always have to explain it. Thanks to the universities and the various training paths, it is increasing, but due to a lack of official recognition, an optician is not yet allowed to advertise with the term optometry. FOCUS: Was it always clear to you that you would go back to your parents' shop after graduating? Toffoli: I actually wanted to stay abroad longer, but my father had a bad accident last year and couldn't do business for six months. So I'm back to Italy to support my family. If that hadn't happened, I would have liked to have gone into industry. I would have been very interested in that and it's easier in Germany than in Italy. German graduates have a much larger potential job market. For example, ophthalmologists and eye clinics in Italy do not want opticians at all. But the way it has now turned out is also nice, because our business has a very long tradition and my brother has also been in the shop for a year. And that's nice, the whole family works together. FOCUS: What do you offer in terms of optometric services? Toffoli: We offer visual training, but we also concentrate on sports vision and special adaptations of contact lenses, i.e. orthokeratology, keratoconus care or contact lens adaption according to LASIK. Nobody in town does that except us. FOCUS: Here at opti you can see a striking number of suppliers of non-mydriatic fundus cameras. Is that interesting for you? Toffoli: Yes, definitely. But we cannot apply it. That's just the problem: There are so many technical innovations and we learned how to use them in training, but we are not allowed to use them. I think you could collaborate so well with the ophthalmologist. But unfortunately that doesn't work the way it should. FOCUS: What of what you have learned during your studies in Germany and Italy can you now use in business specifically? In your opinion, which of these do you need most? Toffoli: Of course, that depends in detail on how the business is set up. Management, marketing, quality management, these things are very important to me in order to be able to develop new strategies, especially in such a difficult economic phase as is currently prevalent in Italy. For example, right now customers are only willing to spend a lot on glasses if we explain everything to them well. In times of crisis, we therefore try to consciously focus on quality and not cheap offers, but one must also be able to convey this quality. For example, we give our glasses a three-year guarantee instead of the statutory two. In summary, I would say that service management and communication are the central aspects that I learned in Aalen and that currently help me the most in operational practice. There are so many beautiful glasses out there, it's easy to sell them. But when it comes to communicating with customers and employees, there is always something to learn. FOCUS: Ms. Toffoli, thank you for the interview. “We have been fighting for recognition as optometrists in Italy for decades. My father told me that after completing his degree in optometry, he thought: Just a few more months and you will be recognized as an optometrist. That was 40 years ago. Not much has changed in that time. “03_2013 FOCUS 13

FIRMLY CONNECTED BLOCKING THE GLASSES - PART 2 OF THE TECHNOLOGY SERIES | SERIES 14 FOCUS 03_2013 How is a lens actually made? We will show you in an eight-part series together with the editors of our sister magazine MAFO (Manufacturer's Forum). Because everything there revolves around the ophthalmic lens industry: from blank production to industrial glass grinding, polishing and finishing, right through to quality control. Sources: MAFO The Conference, Satisloh, Schneider, Coburn Technologies, R + H; Photos: Silke Sage By Silke Sage I n issue 02_2013 we showed how a glass blank, a so-called blank, is created. The eyeglass lens industry often uses these blanks without producing them itself. In the case of some of the blanks, both surfaces must then be processed. With others, the so-called semi-finished products, the front surface is finished and some of the coatings have been applied. Then only the back of the prescription surface is sanded and a possible coating is applied. In this part of the series we show how the blanks for processing the surfaces are prepared for the grinding process: The blocking of the glasses. In a first step, the glass surfaces that are not to be processed are protected with a film or a coating. The protective coating or the film is usually applied fully automatically to the front of the blank.No grinding process is possible without blocking. At the blocking station, the front surface of the glass is attached to a piece of block. This is later clamped into the chuck of the grinding machine. Very often a metal alloy is used as the adhesive in this process, which has a low melting point and the blocks, which are very different in the glass industry, are selected for the respective surfaces.

03_2013 FOCUS 15 >> blank cut off. They are washed in a cleaning facility and the connection material melted to be reused. Alternative blocking agents In addition to this classic method of blocking, there are now various alternatives. A manufacturer of production lines in the glass industry, the Swiss company Satisloh, works with a plastic block and a transparent adhesive that hardens under UV light. The advantage: all materials are made of plastic. The spectacle lens can be connected to the block during the entire processing. During grinding, polishing, coating, even during anti-reflective coating. It can also be edged industrially together with the block, since the plastic block can easily be processed with it. At the end of the production line, the plastic block piece is removed from the glass under strong water pressure. The detached plastic parts of the SERIES | TECHNOLOGY is generally referred to as "Alloy". A ring-shaped piece of metal, the block, is placed on the glass and the cavity is immediately filled with the liquid metal alloy. The “alloy” hardens, so the glass and block are connected to one another so that they can survive all grinding and polishing processes on the opposite surface without damage. Modern devices with imaging elements are used to ensure that the block is attached to the correct location. This prevents possible errors (e.g. paraxial errors). A video image is recorded in the observation beam path and the centering process is carried out on a monitor. The glass is centered and clamped on this device while maintaining the axis and the optical center point. Since the lens blank is attached directly to the block piece, any tilting or offset must be taken into account when blocking. The lens blank is attached to the block piece in an inclined or offset manner. After processing the surfaces, the blocks are removed from the glass Part 2 Part 1 Part 5 Part 3 Part 6 Part 4 Part 7 Part 8 BLOCKING BLANK PRODUCTION GENERATING CLEANING COLORING COATING QUALITY CONTROL & ENGRAVING AUTOMATION A block for a spectacle lens with a strong prismatic effect The used alloy is melted down and reused. Blocked glasses during the grinding process E B s W A b UV light Adhesive clamping part Block ring Clamping part Blank Blank Blank Plastic piece with clamping part Liquid alloy is filled in. Cured Alloy Plastic piece with clamping part Blank

16 FOCUS 03_2013 Blocks are recycled and the glue can be disposed of like normal plastic. Another manufacturer of grinding machines and spectacle lens production lines, the German company Schneider, also offers alternatives to alloy. There are basically three options: a) Production on existing machines with a new blocking agent that simply replaces the alloy. Or b) a new blocking strategy. It also relies on production on the entire production line with a blocked glass, including industrial mold edging. The block is also connected to the glass using UV glue. This is a new concept for which new machines are used, but which shortens the individual work steps and is also very economical. c) For small grinding shops, the manufacturer now also offers a blocking method for small quantities. The glasses are connected to the block with a plastic from a kind of "hot glue gun". The American manufacturer Coburn Technologies also offers an alternative to alloy with its onyx bond. Alloy, what's behind it? Why - one might ask - are alternatives to the Alloy method necessary? The material has established and proven itself over decades. It is hard, inflexible and gives the blank an ideal hold during the complex milling and grinding process. Unfortunately, the metal alloy is not entirely harmless. The ominous term “alloy” is a metal alloy, usually a mixture of lead, cadmium and indium. The mixtures vary depending on the manufacturer. But often it contains 5-10% cadmium, 22-37% lead and 4-51% indium. All three substances are toxic. The hot water in the cleaning systems is contaminated with dissolved components of the alloy. In addition to the metals already mentioned, it often also contains bismuth. Lead poisons the human body, cadmium is considered to be carcinogenic. That is why there are always suppliers of lead- and cadmium-free alloys as blocking agents - but then still more than half is made up of the element indium, which is also extremely toxic. Human contact with these substances that are harmful to the environment and health is, among other things, one of the reasons for alternative blocking agents today. Some grinding shops handle the product very responsibly, but in fact there are many grinding shops around the world that don't. The modern non-toxic materials promise just as good properties in production as the alloy. The developers not only had the grinding shops in mind, but above all the users of the machines and the environment. The costs for this part of the production process are cheap and it is easy to use. In addition, the complex wastewater management in the grinding shops is no longer necessary and the final disposal is harmless. In the next edition of the series we will take a closer look at the grinding and milling of the lenses. TECHNOLOGY | SERIES Plastic block. This can also be used for edge processing. DEFINITION OF TERMS - Alloy engl. Ref. For alloy, a fusion of several metals or a metal with a non-metallic substance. It is used as an adhesive for the block on the glass. - Blank Designates both a pressed part / lens blank and a semi-finished product. - Block of metal or plastic part that is clamped in the chuck of the grinding machine. - Semi-finished product A finished glass on one surface - mostly on the front surface. It's sanded and polished. Often the surface is already coated. A block that is partly made of plastic. Only the clamping part is made of metal. The glue connects the glass and the block. It hardens under UV light. Read part 1 of the series here

ACHIM / MECHANIC / WEARS MARKUS T 100% Handmade in Germany

18 FOCUS 03_2013 ". . . I say I have glasses too, but people like them. “(Thomas D, Die Fantastischen Vier, Vier wins, 1992,“ Let the sun in ”)… MFG THOMAS D GLASSES AS A TRADEMARK By Silke Sage For 2013 the company from Mönchengladbach was able to win the 44-year-old musician for its varifocal products , also known as a quarter of the Fantastic Four. He is already in the prime of varifocal age, even if you don't notice it. A clever move from the lens manufacturer! But how did the collaboration come about? We met with Thomas D and Miriam Rösch, Hoya's Marketing Manager, and found out who was approaching whom and why Thomas D seldom wears more than one pair of glasses. Thomas D: I would have done that much earlier: Brand ambassador for eyeglass lenses. FOCUS: Why? Thomas D: I've been wearing glasses for a long time, I think since I was sixteen. My second glasses frame was already very extroverted. Since then I've been wearing glasses as a trademark and like to show it off, and the industry probably noticed that at some point. So last year they named me glasses wearer of the year, which I found very nice. I think that's when Hoya noticed me and they probably thought, "Look, this guy wears glasses self-confidently and likes to wear glasses, he represents the innovative glasses wearer, that suits our company". FOCUS: How can I imagine how Thomas D advertises a product that you can't see, what you shouldn't see? How is a bridge built between you, the glass and the advertising message? Rösch: Hoya is traditionally active in B2B. We were looking for a face that the optician would associate with the product and with which he could identify. It should be someone who has fun with glasses in everyday life and who appears in public. The idea came when Thomas D was named glasses wearer of the year. Now Thomas D is the face for the opticians from Hoya for 2013. FOCUS: That means, ideally: "Do I think of Thomas D, do I think of Hoya"? Thomas D: Uuh, yeah, Hoya! I think that's a crazy hip-hop name by the way. Ho-ya! I'll establish that on stage tonight. One half calls "Ho", the other "Ya". FOCUS: Are you wearing Hoya glasses right now? Thomas D: Of course! Fully anti-reflective on both sides. After my manager, who is also a photographer, annoyed me for a long time, because he always said that my glasses were not properly anti-reflective, I now have a super lens mixture that is completely turbo anti-reflective on both sides. A special Hoya secret mixture is that. . . I'm actually not allowed to talk about it. But it works! (laughs) FOCUS: Are you going to appear at the booth tonight? Thomas D: Yes! There's a party here. Rösch: Of course we invited all of our customers. We PEOPLE + CAREER | BRAND AMBASSADORS This time unusual sounds came from hall 3 of opti in Munich: rich beats and spoken words. A small crowd in front of the Hoya stand nodded their heads and swung their dancing legs. Hoya boss Oliver Fischbach had previously quickly changed his outfit into a little more formal and, with some pride, announced Thomas D on the small booth stage in the evening.

BRAND AMBASSADORS | PEOPLE + CAREERS believe it will crash tonight. We don't know yet whether the booth will be enough for the party. Thomas D: Oh, God! Whether the booth can take it! Rösch: However, we didn't limit the number of spectators. We just want all customers to come to us, the Hoya customers first and foremost, of course, but we are also happy when others come. And maybe then find even more fun with Hoya. FOCUS: How do you feel about the fair? Is this the first contact with the optics? Thomas D: Apart from the fact that I am a customer and a passionate glasses wearer, it is the first time that I get a deeper insight into the world of ophthalmic optics. That's really exciting, as a fan of glasses and everything that goes with them, it's really worth seeing. The cooperation here is also going very well. They are very nice people. I think the industry in general is very human. FOCUS: How many glasses do you wear? Thomas D: At the same time? A. FOCUS: And one after the other? Thomas D: Today is the second. I choose new glasses every six months. When I have a record outside and my face is on it and I see it, I often think: “You need new glasses”. And so I change my glasses every six months or every year. But I'm not that big a collector either, so Elton-John-wise. When it's gone, it's gone. Then it is actually no longer taken out to carry it. Last time I found a pair of my old glasses and found that the shape hardly changes on me. At some point you have found your shape and then you stick with it, that's how I feel. I used to have more variation in glasses. The only thing missing in the collection is, I think, the little wire-rimmed glasses, but I think I won't be able to go there in my life. FOCUS: Do you go to the normal optician or are there also companies that come up to you and say: "Here, we have something fancy!"? Thomas D: Yes, every now and then you can find something and then I can get a bargain. As a Swabian you are always looking for bargains, but I like to get advice and just see what's new at the moment and what suits me. It doesn't just have to look good, it has to work too! I already had glasses that I returned because they were just bad. For example, the plastic was too soft in the long run. Well, I once only had glasses in the car for one day when it was such a great summer, but unfortunately they didn't survive. Then I was told that no glasses can withstand such extreme heat! But that was an exception. FOCUS: Do you only wear glasses or sometimes contact lenses? Thomas D: I've had phases in my life where I've tried contact lenses. The optics were good and the advantage is of course that you can wear more sunglasses, lots of different ones. But I also had optical glasses worked into my sunglasses and then it fits again. I get dry eyes. Especially towards evening, we all know it, the rooms are no longer so smoky due to the new laws, but my eyes get very dry with contact lenses. I haven't found anything suitable yet. I don't even try anymore. I don't have to, I'm just not a contact lens type. And I also like to just get up in the morning, put my glasses on and be done. FOCUS: You once said that you would not wear glasses when you sing "Warriors" on stage. Thomas D: Exactly, because I'm pretty much naked, at least on top. FOCUS: I do not know your lens strength, but does it work with the vision? Thomas D: No, which is very pleasant, live, at some point. . . you take off your glasses and they all become one. You only see a mass. Your! And we! Or I. It's nice to see the individual faces and the emotions, but I don't have to keep checking how my audience is feeling. I can feel that. That's why at some point I can confidently put my glasses aside and then simply indulge in the mood a little more relaxed and globally. FOCUS: Thank you for the interview! 03_2013 FOCUS 19 Miriam Rösch Hoya boss Oliver Fischbach Thomas D explains to us in an interview about anti-reflective coatings and varifocal lenses on Thomas D in his element

20 FOCUS 03_2013 FROM NUREMBERG TO NEW YORK 100 YEARS OF COMPANY HISTORY Johann Wolfgang von Goethe once said: “What is done interests us, what is done is not. “Without wanting to contradict the great German poet, what has been done is also important, since the present cannot be understood without looking at the past. This applies in particular to Eschenbach and its 100-year company history. By Nadine Goldbach In 1913, Josef Eschenbach laid the foundation for a success story that shaped medium-sized businesses. He started building a wholesale business for optical articles and drawing tools. Other optical branches were added, which were primarily initiated when Rudolf Eschenbach took over the company management in 1938, such as the manufacture of optical devices, magnifying glasses and reading glasses. The course for a promising future was set. Today, 100 years later, the family company, which has grown over three generations, is managed by management. Having grown to 550 employees, it can now assert itself as the largest German eyewear supplier and international "number 8" in the market. In addition to its headquarters in Nuremberg, it has branches in 13 countries around the world. A fact that Eschbach Eyewear Managing Director Peter Schwind is particularly happy about. About the anniversary, he says: “Of course I am proud that I am able to participate personally in this anniversary. It is very unusual to just experience such an anniversary in your professional life. “DESIGN + MODE | ANNIVERSARY

ANNIVERSARY | DESIGN + MODE The start of the anniversary was fired at opti and will run like a red thread through 2013. What does this mean for the positioning of the Eschenbach brand alongside the brands? “100 years of Eschenbach”, is that a hook to bring the company name “Eschenbach” to the fore? "Yes of course. It gives us the opportunity to further strengthen the awareness of our Eschenbach umbrella brand internationally. Which we will of course also do to carry our history into the future, ”explains the managing director. Material pioneers As a pioneer, the Franconian company recognized the advantages of the light and flexible material Titanflex. The result was a collection that today, 25 years later, is one of Eschenbach's strongest brands, as Peter Schwind confirms: “Titanflex is number one for us worldwide. This is now the term for men's glasses, closely followed by Humphrey's. Brendel is also growing very strongly. We took over the brand ten years ago and are now satisfied with the way it has developed. “The company also showed the right foresight with other brands. Detecting trends and positioning them on the market for a long time: a talent with which the Nuremberg company can convince. Because in addition to own brands, licensed brands are also a strong topic. But what makes the multibrand company so special? Peter Schwind explains it like this: “First of all, we put a very large emphasis on our own brands, regardless of whether it is Titanflex, Brendel or Humphrey's.This is a very high priority for us. The issue of license brands is less likely. And every collection we make is very, very target group-oriented. Another maxim is that none of our collections can cannibalize itself with other collections in our house. This means that our brand portfolio is clear, but we can serve a very large group of customers with it. “Better vision The optical products company also repeatedly demonstrated its competence in the instrument sector. The company succeeded, among other things. to find an effective solution for the visually impaired with the development of the illuminated magnifier. "Over the years, Eschenbach Optik has impressed with innovative product developments," explains CEO Dr. Wolfgang Rebstock. But what role do magnifying visual aids play in a specialist company today, especially after 2012 was a difficult year for the entire industry? Has the "stepchild" actually lost something in a modern optician? We asked Peter Schwind what advice he would give to opticians who say no. “It's a shame when an optician thinks that way. I always compare that to the beginnings of contact lenses. In the eighties, the contact lens was one of those little stepchildren. Today, the contact lens is also aggressively offered by opticians. If one observes the age structure, one can see that the eye diseases are simply increasing. Where the glasses are no longer enough, it is the ideal addition for the optician to his existing 'glasses portfolio'. It is a question of how you present it to your customers and there is still a lot of potential. “Beyond the borders Even today, Eschenbach is a company with a long tradition. “The hundred years are part of us and have shaped us. In the tradition, service, availability and our close customer relationships have made us strong. However, we want to deal with new topics on the basis of tradition and carry them into the future. That is clearly design and innovation, explains Peter Schwind. And did you know? A piece of tradition, the Eschenbach club binoculars, can now be admired in one of the most famous museums in the world: The Museum of Modern Art. Whether by chance or not, the beginning of modern art in America also began exactly 100 years ago with the exhibition “The International Exhibition of Modern Art “in the Zeughaus in New York. 1913 - a year that probably connects! 03_2013 FOCUS 21 Eschenbach CEO Dr. Rebstock We can celebrate: Peter Schwind is happy about 100 years of Eschenbach

22 FOCUS 03_2013 THE END CONSUMERS IN THE SIGHT THE GLASS NEWS FROM OPTI 2013 As if they had agreed, many glass manufacturers in Munich focused on the end consumer, either as a godfather in product development or in the sights of communication. A tour of the fair. By Lars Wandke Although not represented with its own stand, Transitions Optical offered the first major innovation at this year's opti. One evening before the start of the trade fair, the specialists for photochromics made a guest appearance in the Munich Sky Lounge and presented their latest development to the audience consisting of opticians, industry representatives and the trade press: Transitions Signature 7. It is based on an innovative molecular structure name, Chromea 7, which consists of three color carriers (chromophores). It should now increasingly “unfold” from its 2D structure into a 3D structure in the event of indirect UV radiation and darken the glass. To evaluate this technology, Transitions Optical took no less new paths and relied on a study design ("Life360") that is no longer based solely on reproducible laboratory conditions. Instead, tests were carried out in seven cities around the world and in more than 200 situations under a wide variety of real-life conditions. “The 'old' methods were good when the performance of the lenses themselves was steadily improving,” explains Derek Hoare, Director of Product Development at Transitions Optical. “The performance is now so good that we needed new methods to measure it. "(See interview on the next page) In Munich, Transitions 7 had its world premiere and Dirk Beckmann, Head of Sales and Processes, was visibly proud:" It is a special honor for me to present our product in Germany. “A pride that Frédéric Lefranc must also have felt - and that in two ways. On the one hand, Transitions Optical is a subsidiary of its employers PPG Industries and PROFESSION | TRADE FAIR REPORT Heimspiel: Rodenstock with the usual impressive booth in Munich UV protection: At r + h, they focus on the health megatrend. Asset: Zeiss wants to modernize its brand and increasingly “withdraw from the account”.

I N T E R V I E W 03_2013 FOCUS 23 >> By Lars Wandke FOCUS: Mr. Hoare, yesterday Transitions Optical presented the new product Transitions Signature 7 for the first time worldwide - why did you choose Germany of all places for the official product launch? Hoare: opti is the earliest trade fair of the year. The optical public and the trade press are coming to Munich. The presentation one day before the trade fair therefore offered us the perfect platform to present Transitions Signature 7. FOCUS: At the product presentation yesterday evening there was a lot of talk about a completely new study design called Life360 as an essential part of the development of Transitions 7. What are the differences and advantages compared to previous approaches? Hoare: With the introduction of Chromea 7 Technology, we discovered that traditional measurements, such as transmission measurement at certain temperatures, only ever reflect the situation when the glass is directly exposed to the sun. In that case, it is difficult to distinguish between different products from Transitions or their competitors. However, we knew that the newly developed molecules are much more sensitive and react better at lower brightness. So we had to improve our system of measurements in order to be able to better represent real life situations such as wearing a hat or a cloudy sky. We took targeted measurements under real conditions, in seven cities around the world. We took measurements north, south, east, west, in the morning, at noon, in the evening, in bright sunshine and under cloudy skies - and found that Transitions 7 responded much better than Transitions 6 under all these different conditions Conclusion that the "old" methods were good when the performance of the glasses themselves was constantly improving. But now the performance is so good that we needed new methods to measure it. FOCUS: As we all know, photochromic glasses "age" and the effect diminishes over time. Why is that and do you as a developer see an opportunity to eliminate this problem in the near future? Hoare: Any organic composition, especially something as complex as photochromic molecules, ages when exposed to sunlight. We therefore try to develop color molecules that age as little as possible by adding stabilizers to them. But transitions are no substitute for sun protection glasses! If someone enjoys sunbathing or exercising a lot outdoors, sunglasses should be worn for them. Of course, we strive to increase the lifespan of the photochromic effect with each generation, because it is something that can always be improved. However, it is not on our priority list. I know that there is a tendency in the German market to suspect a problem here. But based on the complaints we received, I can say it doesn't exist. For every million Transitions glasses sold, an average of five come back - and they are usually four to five years old. FOCUS: Now that Transitions 7 is on the market, what's next? Vacation? Hoare: Europe is just the beginning. Within the next twelve months we will be presenting the product to the rest of the world and I personally will continue to be heavily involved in the global Transitions 7 project. But we also have some new technologies that have already been launched in the US and that we will bring to Europe sometime in the course of next year. FOCUS: Mr. Hoare, thank you very much for the interview! Derek Hoare began his career at Transitions Optical in 1995 when he joined the company as a process engineer. Since then, the doctor of chemistry has held several positions of increasing responsibility in various countries, including Ireland, the Philippines and the USA. Since February 2009, Derek Hoare has been Director of Product Management for New Developments. FOCUS met the likeable Irishman at opti in Munich and took the opportunity to ask him a few questions about Transitions Signature 7.

24 FOCUS 03_2013 PROFESSION | TRADE FAIR REPORT Transitions 7 thus to a certain extent a “grandchild”, on the other hand, the sales manager for spectacle lenses himself had a real innovation to offer: Tribid. Departure into new "spheres" The new material was developed by the optical products division and represents the expansion of Trivex into new "spheres". Frédéric Lefranc summarizes: “The Tribid material is based on the Trivex material with industry-proven properties - clarity, low weight, impact resistance and safety - and makes these desirable properties now also possible in glasses with high refractive indices, in order to meet the daily demands of more people who wear glasses to meet. “The target group are ametropia with strengths of up to +/- 7 D and the customer base in Germany is served by five eyeglass lens manufacturers: Seiko Optical, AVM, Novacel, Stratemeyer. And Nika, who now not only have tribide glasses in their range, but also - as can be seen at opti - a beautiful new app for the iPad to center them. Not dissimilar to the development of a well-known glass manufacturer, but a little cheaper. Speaking of Hoya: The company from Mönchengladbach presented a product for everyone who may work too much with the iPad, or at least spend a lot of time on the screen. Because the light emitted by monitors or tablets has an unnaturally high blue component, as a result of which the eyes tire more quickly or even burn. "Blue Control", Hoya's latest coating, which protects the eye from the high-energy light by reflecting it, is supposed to help. A positive side effect: unlike conventional filter glasses, the glass is clear and has only a minimal residual blue reflection. In line with this, the glass manufacturer celebrated “50 years of coating innovations” in Munich and at its stand also recalled the iD LifeStyle V +, which was presented in September, as well as its two design variants, Harmony and Clarity, which were developed on the basis of customer experience. Pay into the “branded” account Zeiss is also concerned with customer experience in its cooperation with TÜV Süd Management Service GmbH, for which Dr. Markus Nienhoff drew a preliminary conclusion at the press breakfast. He was able to report that since the start of the certification campaign for Relaxed Vision Center (RVC) around 7,000 customers have taken part in the survey. There are 80 participating RVCs, but a quarter of them did not pass right away. You have to make improvements in order to receive the certificate and the corresponding TÜVOktagon for the entrance door. So here too applies what Ulrich Krauss, member of the management board at Carl Zeiss Vision International, actually referred to his company: “You have to pay into the 'Brand' account before you can withdraw from it. "This means the agenda for 2013. In the coming year, the optics company wants to" sustainably modernize "the Zeiss brand and make it an even stronger asset. Carl Zeiss Vision will therefore become an integrated part of the group, says Krauss. The optician can experience this concretely at the i. Scription campaign, which, according to Marketing Director Mike Hartung, should generate up to 10 million end user contacts. Making product benefits understandable for end users Keyword: wavefront optimization: Rodenstock has expanded its Rodenstock Consulting software to include a DNEye module. After performing aberrometry with the DNEye scanner, the optician can use the new module to simulate different visual situations: without glasses, with conventional glasses and with wavefront-optimized glasses. The added value should be made tangible and interactively tangible in this way, because, according to CEO Oliver Castalio, Rodenstock has set itself the goal of "making the product benefits comprehensible for the end user". Following this maxim, the Munich-based company has also expanded its virtual “House of Better Sight”, which was presented last year, and draws a positive balance at opti 2013: “The concept worked, as shown by the number of hits and, above all, the length of stay of just under ten minutes, ”says Stefanie Berg, Head of Corporate Communications at Rodenstock. As of April, the company will also be offering the Impression 2 with pupil-optimized correction for glasses. By additionally taking the pupil variance into account, the influence of the spherical aberration on vision is to be minimized in these glasses. And at r + h too, wavefront measurement has long been an integral part of refraction as the first of “five steps to success”. The concept presented in Munich not only provides the optician with the necessary hardware in the form of measuring devices and glasses, but also integrates the joint development of advertising concepts and a training program. In addition, the people of Bamberg want to specifically address the aesthetic and health megatrends in the new year. While they have been using the former for some time with Purlux anti-reflective coating, which creates a residual white reflection, the health megatrend is now to be addressed with UV protection on the back of the glasses. And r + h also had something new to offer: Transitions Signature 7. Which would bring the tour back to its starting point. The next round is in 2014. Twice the pride: Frédéric Lefranc, head of the PPG course, with the new material Tribid.

Of course E X T R A S E I T E N FOCUS EXTRASEITEN GLAS | FOCUS see with ease! The new lens material Tribrid convinces with excellent properties, because it is clear, light, thin and very stable and is offered by Stratemeyer as single vision, varifocal, room and sports lens TX 1. 6. In combination with the Stratemeyer design and the demand for top quality, the lenses have excellent optical properties. www. stratemeyer. com The proportion of all plastic lenses sold is now well over 80%. Until 1947, only mineral spectacle lenses existed. However, since the market launch of CR 39, the development of organic lenses has been in full swing, with success: While lenses used to weigh a lot and could pose a risk in sports or similar activities, plastic lenses are now convincing due to their lightness and resistance to breakage. display

MARKET OVERVIEW | HIGH REACTIVITY LENSES (ORGANIC) 26 FOCUS 03_2013 Glass type n Y Products Austrian OpticTechnologies, Vösendorf, Austria Single vision 1.760 org. Visiolit AS 1.76 1.740 org. Visiolit AS 1.74 1.670 org. Visiolit AS 1.67 1.670 org. Optolit 1.67 Trans. 1,600 org. Visiolit AS 1.6 + Trans. 1,600 org. Optolit 1.6 + Trans. 1,600 org. Optolit 1.6 Pola Sight 1.600 org. Optolit 1.6 Night Rider two-strength / multi-strength 1.670 org. Visiolit S 28 AS 1.67 1.600 org. Optolit C 28 1.6 varifocal 1.740 org. Freeview Identity 2.0 1.74 1.670 org. Freeview Identity 2. 0 1.67 + Trans. 1,600 org. Freeview Identity 2. 0 1.6 + Trans. 1.740 org. Freeview Dynamic 2.0 1.74 1.670 org. Freeview Dynamic 2. 0 1.67 + Trans. 1.670 org. Freeview Dynamic 2.0 1.67 Pola Sight 1.600 org. Freeview Dynamic 2. 0 1.6 + Trans. 1,600 org. Freeview Dynamic 2.0 1.6 Pola Sight 1.600 org. Freeview Dynamic 2.0 1.6 Night Rider 1.740 org. Freeview Balance 2.0 1.74 1.670 org. Freeview Balance 2. 0 1.67 + Trans. 1,600 org. Freeview Balance 2. 0 1.6 + Trans. 1.670 org. Pro Balance 1.67 1.600 org. Pro Balance 1.6 1.600 org. Pro Optic 1.6 spatial distance 1.600 org. PRO Distance 1. 6 AVM GmbH, Eschborn single vision 1.740 org. colorless / colored FreestyleWellness HD, Freestyle Mono HD 1,670 org. colorless / colored FreestyleWellness HD, Freestyle Mono HD 1,670 org. colorless / colored FreestyleWellness HDTrans. VI, Freestyle Mono HDTrans. VI 1,600 org. colorless / colored FreestyleWellness HD, Freestyle Mono HD 1,600 org. colorless / colored FreestyleWellness HDTrans. VI, Freestyle Mono HDTrans. VI 1,600 org. colorless / colored FreestyleWellness HD PolarX, Freestyle Mono HD PolarX 1,600 Tribrid FreestyleWellness HDTribrid, Freestyle Mono HDTribrid Single Vision Sport'n Style 1,670 org. colorless / colored Voyager Mono HD, Voyager SV 1,670 org. photochromic Voyager Mono HDTrans. VI, Voyager SVTrans. VI Glass type n Y Products Single vision Sport'n Style 1,600 org. colorless / colored Voyager Mono HD, Voyager SV 1,600 org. polarizing Voyager Mono HD PolarX, Voyager SV PolarX single vision conventional 1,740 org. colorless / colored RX + Trans. VI 1.670 org. colorless / colored RX + Trans. VI 1,600 org. colorless / colored RX + Trans. VI 1,600 org.polarizing RX PolarX 1,600 Tribrid RXTribrid single vision stock 1,740 org. colorless target RG 1.670 org. colorless Target F, Target FP 1,600 org. colorless Target D, Target DP, Target E 1,600 org. photochromic TargetTrans. VI varifocal individual 1,740 org. colorless / colored Freestyle Intelligent, Freestyle Professional 1,670 org. colorless / colored Freestyle Intelligent, Freestyle Professional 1,670 org. photochromic Freestyle IntelligentTrans. VI, Freestyle Professional Trans. VI 1,600 org. colorless / colored Freestyle Intelligent, Freestyle Professional 1,600 org. photochromic Freestyle IntelligentTrans. VI, Freestyle Professional Trans. VI 1,600 org. polarizing Freestyle Intelligent PolarX, Freestyle Professional PolarX 1,600 Tribrid Freestyle IntelligentTribrid, Freestyle Professional Tribrid Varifocal optimized 1,740 org. colorless / colored Freestyle People 1,670 org. colorless / colored Freestyle People, Xtra 2 1,670 org. photochromic Freestyle PeopleTrans. VI

HIGHLY DIRECTIVE LENSES (ORGANIC) | MARKTÜBERSICHT 03_2013 FOCUS 27 Glass type n Y products Varifocal optimized 1,600 org. colorless / colored Freestyle People, Xtra 2 1,600 org. photochromic Freestyle People 1,600 org. polarizing Freestyle People PolarX 1,600 Tribrid Freestyle PeopleTribrid Varifocal Sport'n Style 1,740 org. colorless / colored Voyager Style GS, Voyager Sport GS 1,670 org. colorless / colored Voyager Style GS, Voyager Sport GS 1,670 org. photochromic Voyager Style GSTrans. VI, Voyager Sport GSTrans. VI 1,600 org. colorless / colored Voyager Style GS, Voyager Sport GS 1,600 org. photochromic Voyager Style GSTrans. VI, Voyager Sport GSTrans. VI 1,600 org. polarizing Voyager Style GS PolarX, Voyager Sport GS PolarX 1,600 Tribrid Voyager Style GSTribrid, Voyager Sport GSTribrid Near comfort optimized 1,740 org. colorless / colored FreestyleWorkaholic, Freestyle Roomstar 1,670 org. colorless / colored FreestyleWorkaholic, Freestyle Roomstar + Trans. 1,600 org. colorless / colored FreestyleWorkaholic, Freestyle Roomstar + Trans. 1,600 Tribrid FreestyleWorkaholicTribrid, Freestyle Roomstar Tribrid Bifocal 1,600 org. colorless / colored Bifo S28 Essilor GmbH, Freiburg single vision 1.737 Lineis single vision f-360 ° Lineis 1.665 Stylis single vision f-360 ° Stylis + Trans. 1,600 Ormix single vision f-360 ° Ormix + Trans. 1,665 Stylis Anti-Fatigue Stylis 1,600 Ormix Anti-Fatigue Ormix 1,737 Lineis As Lineis 1,665 Stylis As Stylis + Trans. 1.665 Stylis Stylis sph 1.665 Stylis StylisTrans. 1,665 Stylis Stylis Xperio 1,665 Stylis OpenView Stylis 1,600 Ormix As Ormix + Trans. Glass type n Y Products Single vision 1,600 Ormix Ormix + Trans. 1,600 Ormix Ormix Xperio Progressiv 1,665 Stylis Varilux S 4D Stylis + Trans. 1,600 Ormix Varilux S 4D Ormix + Trans. 1.665 Stylis Varilux S f-360 ° Stylis + Trans. 1,600 Ormix Varilux S f-360 ° Ormix + Trans. 1.665 Stylis Varilux S design / Short Stylis + Trans. 1,600 Ormix Varilux S design / Short Ormix + Trans. 1,665 Stylis Varilux Comfort New Edition / Short Stylis + Trans. 1,665 Stylis Varilux Comfort New Edition Stylis Xperio 1,600 Ormix Varilux Comfort New Edition / Short Ormix + Trans. 1,600 Ormix Varilux Comfort New Edition Ormix Xperio 1,600 Ormix Varilux Liberty New Edition / Short Ormix + Trans. 1,600 Ormix Varilux Liberty New Edition Ormix Xperio 1,737 Lineis Varilux Ipseo New Edition Lineis 1,665 Stylis Varilux Ipseo New Edition Stylis + Trans. 1,600 Ormix Varilux Ipseo New Edition Ormix + Trans. 1.737 Lineis Varilux Physio 2. 0 f-360 ° Lineis 1.665 Stylis Varilux Physio 2. 0 f-360 ° Stylis + Trans. 1,600 Ormix Varilux Physio 2. 0 f-360 ° Ormix + Trans. 1.737 Lineis Varilux Physio 2.0 / Short Lineis 1.665 Stylis Varilux Physio 2. 0 / Short Stylis + Trans. 1.665 Stylis Varilux Physio 2.0 / Short Stylis Xperio 1.600 Ormix Varilux Physio 2. 0 / Short Ormix + Trans. 1,600 Ormix Varilux Physio 2.0 / Short Ormix Xperio 1,665 Stylis Varilux OpenView Stylis 1,600 Ormix Essilor Ideal / Short Ormix + Trans. Multiple strengths 1,600 Ormix Varilux Computer A Ormix 1,600 Ormix Varilux Computer S Ormix 1,600 Ormix Interview Ormix 1,600 Ormix Telarc 28 Ormix Hoya Lens Deutschland GmbH, Mönchengladbach Single vision 1,740 Eyvia Nulux EP 1,700 Eyry Nulux 1,670 Eynoa Nulux EP / Suntechulux 1,670 Eynoa Nulux EP / Suntechulux 1,670 1,670 Eynoa Nulux / Suntech / Trans. 1,670 Eynoa Hilux / Suntech / Trans. 1,600 Eyas Nulux EP / Suntech 1,600 Eyas Nulux Active / Suntech 1,600 Eyas Nulux / Suntech / Trans. 1,600 Eyas Hilux / Suntech / Trans. / incl.Pola Bifocal 1,600 Eyas C28 Indoor 1,670 Eynoa Hoyalux iDWorkStyle 1,600 Eyas Hoyalux iDWorkStyle 1,600 Eyas HoyaluxTact 1,600 Eyas Lecture B varifocal 1.740 Eyvia Hoyalux iD MyStyle 1,740 Eyvia Hoyalux iD MyStyle 1,670 + EyviaDoyaloa / Suntech 1,670 Eynoa Hoyalux iD LifeStyleV + / Suntech / Trans.

MARKET OVERVIEW | HIGH REFERENCE LENSES (ORGANIC) 28 FOCUS 03_2013 Glass type n Y Products Varifocal 1.670 Eynoa Hoyalux Summit ProTrueForm / Suntech / Trans. (incl. Pola) 1.670 Eynoa Hoyalux Summit CDTrueForm / Suntech / Trans. 1,600 Eyas Hoyalux iD MyStyle / Suntech 1,600 Eyas Hoyalux iD / Suntech 1,600 Eyas Hoyalux iD LifeStyleV + / Suntech / Trans. 1,600 Eyas Hoyalux Summit ProTrueForm / Suntech / Trans. 1,600 Eyas Hoyalux Summit CDTrueForm / Suntech / Trans. 1,600 Eyas Hoyalux AmplitudeTrueForm / Suntech / Trans. 1,600 Eyas Hoyalux Amplitude MiniTrueForm / Suntech / Trans. MailShop GmbH, Mühlacker single vision 1,600 MR-8 MONO L 60, MONO L 60 HART SET direct, MONO L 60 uni HART R-SET direct, MONO DL 60 HART SET direct, MONO DL 60 uni HART R-SET direct, PERFORMER MONO L 60, WebGlas SV 1. 6 HMC 1.665 MR-7 MONO L 67, PERFORMER MONO L 67 Single vision phototropic 1.600 MR-8 Trans. VI MONO L 60 NDB / NDG, PERFORMER MONO L 60 NDB / NDG 1.665 MR-7 Trans. VI PERFORMER MONO L 67 NDB / NDG single vision polarizing 1,600 MR-8 MONO L 60 POLA RXB / RXG, PERFORMER MONO L 60 POLA RXB / RXG 1,665 MR-7 PERFORMER MONO L 67 POLA RXB / RXG single vision asph. 1,600 MR-8 MONO SL 60, MONO SL 60 HART SET / PLUS direct 1,665 MR-7 MONO SL 67, MONO SL 67 HART SET direct, WebGlas SV 1. 67 AS HMC 1,740 MR174 MONO SL 74, MONO SL 74 HART SET direct Single vision Individual 1.600 MR-8 MONO Indi 60, MONOflex L 60 1.665 MR-7 MONO Indi 67, MONOflex L 67 Single vision Individual phototropic 1.600 MR-8 MONO Indi 60 NDB / NDG, MONOflex L 60 NDB / NDG 1.665 MR-7 MONO Indi 67 NDB / NDG, MONOflex L 67 NDB / NDG single vision individually polarizing 1.665 MR-7 MONO Indi 67 POLA RXB / RXG single vision Lenti asph. 1,600 MR-8 LENTI SL 60 1,665 MR-7 LENTI SL 67 1,740 MR-174 LENTI SL 74 bifocal 1,600 k. A. DUO C28 L 60 1,665 MR-7 DUO D28 L 67 varifocal GS 1,600 MR-8 GS L 60, GS L 60 micro varifocal synergy³ 1,600 MR-8 FUN SL 60, FUN SL 60 micro varifocal synergy 1,600 MR-8 FUN Sl 60 macro / meso / micro 1.665 MR-7 FUN SL 67 macro / meso / micro varifocal synergy phototropic 1.600; 1.665 MR-8 / MR-7 Trans. VI FUN SL 60 macro / meso / micro NDB / NDG, FUN SL 67 macro / meso / micro NDB / NDG varifocal synergy polarizing 1,600; 1.665 MR-8 / MR-7 Trans. VI FUN SL 60 macro / meso / micro POLA RXB / RXG, FUN SL 67 macro / meso / micro POLA RXB / RXG Glass type n Y products varifocal Indi / Indi μ [micro] / Indi nano 1,600 MR-8 FUN Indi 60, 60 micro, 60 nano 1,665 MR-7 FUN Indi 67, 67 micro, 67nano 1,740 MR-174 FUN Indi 74, 74 micro, 74nano varifocal Indi / Indi μ [micro] / Indi nano phototropic 1,600 MR-8 Trans.VI FUN Indi 60, 60 micro, 60 nano NDB / NDG 1,665 MR-7 Trans.VI FUN Indi 67, 67 micro, 67 nano NDB / NDG varifocal Indi polarizing 1,600 MR-8 FUN Indi 60, 60 micro, 60 nano POLA RXB / RXG 1.665 MR-7 FUN Indi 67, 67 micro, 67 nano POLA RXB / RXG varifocal Indifit 1.600 MR-8 FUN Indifit 60, PERFORMER FUN Indifit 60 1.665 MR-7 FUN Indifit 67, PERFORMER FUN Indifit 67 Varifocal Indifit phototropic 1,600 MR-8 Trans.VI FUN Indifit 60 NDB / NDG, PERFORMER FUN Indifit 60 NDB / NDG 1,665 MR-7 FUN Indifit 67 NDB / NDG, PERFORMER FUN Indifit 67 NDB / NDG Varifocal Indifit polarizing 1,600 MR-8 FUN Indifit 60 POLA RXB / RXG, PERFORMER FUN Indifit 60 POLA RXB / RXG 1.665 MR-7 FUN Indifit 67 POLA RXB / RXG, PERFORMER FUN Indifit 67 POLA RXB / RXG varifocal WebGlas IPG / IPG short 1.600 MR-8 WebGlas IPG / IPG short 1. 6 HMC 1.665 MR-7 WebGlas IPG / IPG short 1. 67 HMC varifocalWebGlas IPG / IPG short phototropic 1,600 MR-8 Trans. VI WebGlas IPG / IPG short 1. 6Trans. Brown / gray HMC Office PROFI Indi 1,600 MR-8 PROFI Indi 60 1/2/4 1,665 MR-7 PROFI Indi 67 1/2/4 Nika Optics GmbH, Winningen varifocal 1,600 org. webstar progressive plastic 1. 6 1,600 org. webstar Progressiv FreeForm plastic 1. 6 1,600 org. NIKAplus 1. 6 PRO-FF (17, 19 mm) + Trans. 1.670 org. NIKAplus 1. 67 PRO-FF (17, 19 mm) + Trans. 1,600 org. NIKAplus 1. 6 InPRO2 (15, 17, 19, 21 mm) 1.600 org. NIKAplus 1. 6 InPRO2 contrast (15, 17, 19, 21 mm) + Polarized 1,600 org. NIKAplus 1. 6 InPRO2Trans. (15, 17, 19, 21 mm) 1,600 org. NIKAplus 1. 6 InPRO2Trans. XTRActive (15, 17, 19, 21 mm) 1.670 org. NIKAplus 1. 67 InPRO2 (15, 17, 19, 21 mm) + Polarized 1.670 org. NIKAplus 1. 67 InPRO2Trans. (15, 17, 19, 21 mm) 1.670 org. NIKAplus 1. 67 InPRO2Trans. XTRActive (15, 17, 19, 21 mm) 1.740 org. NIKAplus 1. 74 InPRO2 (15, 17, 19, 21 mm) + Trans. 1,600 org. NIKASTYLE 1. 6 InPRO2 (17, 19, 21 mm) + Trans. 1,600 org. NIKASTYLE 1.6 InPRO2 Polarized (17, 19, 21 mm) 1.670 org. NIKASTYLE 1. 67 InPRO2 (17, 19, 21 mm) + Trans. 1.670 org. NIKASTYLE 1. 67 InPRO2 Polarized (17, 19, 21 mm) 1,600 org. NIKAplus 1. 6 MINI-PRO + Trans. 1.670 org. NIKAplus 1. 67 MINI-PRO + Trans. 1,600 org. NIKAplus 1. 6 PRO-TOP + Trans. 1.670 org. NIKAplus 1. 67 PRO-TOP 1.67 + Trans. 1,600 org. NIKAplus 1. 6 PRO 3D + Trans. 1,600 org. NIKAplus 1. 6 PRO 3DTrans. XTRActive 1.670 org. NIKAplus 1. 67 PRO 3D + Trans. 1.670 org. NIKAplus 1. 67 PRO 3DTrans. XTRActive

HIGHLY DIRECTIVE LENSES (ORGANIC) | MARKTÜBERSICHT 03_2013 FOCUS 29 Glass type n Y products varifocal 1,740 org. NIKAplus 1. 74 PRO 3D + Trans. 1,600 MR-8 Nikon Presio 14 Classic 1. 6 1,670 MR-8 Nikon Presio 14 ZEN 1. 67 1,600 MR-8 Nikon Presio i 13 Classic 1.6 + Trans. 1,600 MR-8 Nikon Presio i 15 Classic 1,6 + Trans. 1.670 org. Nikon Presio i 13 ZEN 1.67 + Trans. 1.670 org. Nikon Presio i 15 ZEN 1.67 1.740 org. Nikon Presio i 13 ZEN 1.74 1.740 org. Nikon Presio i 15 ZEN 1.74 1.600 MR-8 Nikon Presio BALANCE 10 Classic 1. 6 + Trans. 1,600 MR-8 Nikon Presio BALANCE 12 Classic 1. 6 + Trans. 1,600 MR-8 Nikon Presio BALANCE 14 Classic 1. 6 + Trans. 1.670 org. Nikon Presio BALANCE 10 ZEN 1. 67 + Trans. 1.670 org. Nikon Presio BALANCE 12 ZEN 1. 67 + Trans. 1.670 org. Nikon Presio BALANCE 14 ZEN 1. 67 + Trans. 1.740 org. Nikon Presio BALANCE 10 ZEN 1. 74 + Trans. 1.740 org. Nikon Presio BALANCE 12 ZEN 1. 74 + Trans. 1.740 org. Nikon Presio BALANCE 14 ZEN 1. 74 + Trans. 1,600 MR-8 Nikon PresioW 12 Classic 1,6 + Trans. 1,600 MR-8 Nikon PresioW 14 Classic 1,6 1,670 org. Nikon PresioW 12 ZEN 1.67 + Trans. 1.670 org. Nikon PresioW 14 ZEN 1.67 1.740 org. Nikon PresioW 12 ZEN 1.74 1.740 org. Nikon PresioW 14 ZEN 1.74 1.600 MR-8 Nikon Presio POWER 12 Classic 1. 6 + Trans. 1,600 MR-8 Nikon Presio POWER 13 Classic 1. 6 + Trans. 1,600 MR-8 Nikon Presio POWER 14 Classic 1. 6 + Trans. 1.670 org. Nikon Presio POWER 12 ZEN 1. 67 + Trans. 1.670 org. Nikon Presio POWER 13 ZEN 1. 67 + Trans. 1.670 org. Nikon Presio POWER 14 ZEN 1. 67 + Trans. 1.740 org. Nikon Presio POWER 12 ZEN 1. 74 1.740 org. Nikon Presio POWER 13 ZEN 1. 74 1.740 org. Nikon Presio POWER 14 ZEN 1. 74 1,600 MR-8 Nikon SeeMax POWER 12 Classic 1,6 + Trans. 1,600 MR-8 Nikon SeeMax POWER 13 Classic 1,6 + Trans. 1,600 MR-8 Nikon SeeMax POWER 14 Classic 1,6 + Trans. 1.670 org. Nikon SeeMax POWER 12 ZEN 1.67 + Trans. 1.670 org. Nikon SeeMax POWER 13 ZEN 1.67 + Trans. 1.670 org. Nikon SeeMax POWER 14 ZEN 1.67 + Trans. 1.740 org. Nikon SeeMax POWER 12 ZEN 1.74 1.740 org. Nikon SeeMax POWER 13 ZEN 1.74 1.740 org. Nikon SeeMax POWER 14 ZEN 1.74 single vision 1,600 org. webstar plastic 1. 6 bearings + prescription 1.670 org. webstar plastic 1. 67 AS warehouse + prescription 1.600 MR-8 NIKAplus 1. 6 Express 1.600 org. NIKAplus 1. 6 SuperCoat Express 1.600 MR-8 NIKAplus 1. 6 C4 - curve 4. 0 Express 1.600 org. NIKAplus 1. 6 recipe 1,600 org. NIKAplus 1. 6Trans. Express 1,600 org. NIKAplus 1. 6Trans. Recipe 1,600 org. NIKAplus 1. 6Trans. XTRActive recipe 1,600 org. NIKAplus 1. 61 AS Express 1,600 org. NIKAplus 1. 61 AS recipe 1.600 org. NIKAplus 1. 6 Relax recipe glass type n Y products single vision 1,600 org. NIKAplus 1. 6 RelaxTrans. Recipe 1,600 org. NIKASTYLE 1. 6 Prescription + Trans. 1,600 org. NIKASTYLE 1. 6 polarizing recipe 1,600 org. NIKAcolor HARD INSIDE 1. 6 Express 85 Express 1,600 org. NIKAplus 1. 6 Polarized prescription 1.670 org. NIKAplus 1. 67 AS Express 1.670 org. NIKAplus 1. 67 AS SuperCoat Europe bearing 1.670 org. NIKAplus 1. 67 AS recipe 1.670 org. NIKAplus 1. 67 ASTrans. Europe warehouse 1,670 org. NIKAplus 1. 67 ASTrans. Recipe 1,670 org. NIKAplus 1. 67Trans. XTRActive recipe 1,670 org. NIKAplus 1. 67 Relax recipe + trans. 1.670 org. NIKASTYLE 1. 67 Prescription + Trans. 1.670 org. NIKASTYLE 1. 67 polarizing recipe 1.670 org. NIKAplus 1. 67 Polarized prescription 1.740 org. NIKAplus 1. 74 AS Europe warehouse 1.740 org. NIKAplus 1. 74 AS SuperCoat Europe warehouse 1,740 org. NIKAplus 1. 74 AS recipe 1.740 org. NIKAplus 1. 74 Relax recipe + trans. 1,600 MR-8 Nikon Classic 1. 6 Express 1,600 MR-8 Nikon Classic 1. 6 Prescription + Trans. 1,600 MR-8 Nikon Classic AS 1. 6 European warehouse 1,600 MR-8 Nikon Classic AS 1. 6 Prescription + Trans. 1,600 MR-8 Nikon Classic 1. 6 SeeMax Prescription + Trans. 1,600 MR-8 Nikon SeeStyle Classic 1.6 Prescription + Trans. 1.670 org. Nikon ZEN AS 1. 67 Europe warehouse 1,670 org. Nikon ZEN AS 1. 67 Prescription + Trans. 1.670 org. Nikon ZEN 1. 67 SeeMax Prescription + Trans. 1.670 org. Nikon SeeStyle ZEN 1. 67 Prescription + Trans. 1.740 org. Nikon ZEN AS 1. 74 Express 1.740 org. Nikon ZEN AS 1. 74 prescription 1,740 org. Nikon ZEN AS 1. 74 Trans. Recipe 1,740 org. Nikon ZEN 1. 74 SeeMax Prescription + Trans. 1.740 org. Nikon SeeStyle ZEN 1. 74 Prescription + Trans. Comfort close-up glasses 1,600 org. NIKAplus 1. 6 Office FreeForm recipe 1.670 org. NIKAplus 1. 67 Office FreeForm prescription 1,600 MR-8 Nikon SoltesWide Classic 1. 6 Prescription 1,670 org. Nikon SoltesWide ZEN 1. 67 prescription 1,740 org. Nikon SoltesWide ZEN 1. 74 Prescription 1.600 MR-8 Nikon Home & Office Classic 1. 6 Prescription 1.670 org. Nikon Home & Office ZEN 1. 67 Prescription 1.740 org. Nikon Home & Office ZEN 1. 74 Prescription 1,600 MR-8 Nikon DigiLife 10 Classic 1. 6 + Trans. 1,600 MR-8 Nikon DigiLife 12 Classic 1. 6 + Trans. 1,600 MR-8 Nikon DigiLife 14 Classic 1. 6 + Trans. 1.670 org. Nikon DigiLife 10 ZEN 1. 67 + Trans. 1.670 org. Nikon DigiLife 12 ZEN 1. 67 + Trans. 1.670 org. Nikon DigiLife 14 ZEN 1. 67 + Trans. 1.740 org. Nikon DigiLife 10 ZEN 1. 74 + Trans.

MARKET OVERVIEW | HIGH REACTIVITY LENSES (ORGANIC) 30 FOCUS 03_2013 Glass type n Y Products Single vision 1.668 org. OrgalitWellness Premium 1. 67 1.597 org. phototrop OrgalitWellness Premium 1. 6 Photo 400 Brown + Gray + Trans. Brown + gray 1,597 org. OrgalitWellness Premium 1. 6 1.737 org. Orgalit 1. 74 AS 1.668 org. phototropic Orgalit 1. 67 Sph Photo 400 Brown + Gray + Sph Trans. Brown + Gray 1.668 org. Orgalit 1. 67 aa; Orgalite 1. 67 Sph 1.597 org. phototropic Orgalit 1. 6 Sph Photo 400 Brown + Gray + Sph Trans. Brown + Gray 1.597 org. phototropic Orgalit 1. 6 SphTrans. XTRActive ™ 1.597 org. Orgalit 1.6 aa; Orgalit 1.6 sph 1.668 org. Orgalit 1. 67 Lager I Protection 1.597 org. Orgalit 1. 6 bearings I Protection 1.668 org. phototrop OrgalitWellness 1. 67 Sph Photo 400 Brown + Gray + SphTrans. Brown + gray 1,668 org. OrgalitWellness 1. 67 Sph 1.597 org. phototrop OrgalitWellness 1. 6 Sph Photo 400 Brown + Gray + SphTrans. Brown + gray 1,597 org. OrgalitWellness 1.6 Sph 1.597 org. phototrop Optosport Orgalit 1. 6 Photo 400 Brown + Gray + Trans. Brau + Gray 1.597 org. Optosport Orgalit 1. 6 1.668 org. phototrop Sport Orgalit Sph 1. 67 Photo 400 Brown + Gray 1.668 org. Sport Orgalit Sph 1. 67 1.597 org. phototrop Sport Orgalit Sph 1. 6 Photo 400 Brown + Gray + Trans. Brown + Gray 1.597 org. Sport Orgalit Sph 1. 6 1.668 org. O Clever 1. 67 AS Hart SET 1,668 org. phototropic O Clever 1. 67Trans. Brown + gray hard SET 1,597 org. phototropic O Clever 1. 6Trans. XTRActiveTM + brown + gray hard SET 1,597 org. O Clever 1. 6 Sonne Hart RSET + 1. 6 Hart SET + Hart SET Lotus varifocal exterior progression 1.668 org. INFINITY II Orgalit 1. 67 AS (Regular, Short) 1.597 org. INFINITY II Orgalit 1.6 AS (Regular, Short) 1.597 org. Optoeasy Orgalit 1.6 (Regular, Short) 1.597 org. O Clever 1. 6Vario Digital Hart SET (Regular, Short) varifocal inner progression 1.737 org. I´VISIONOrgalit1. 74 (Regular, Medium, Short, Flex) 1.668 org. phototropic I´VISION Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Medium, Short, Flex) Glass type n Y products Comfort close-up glasses 1.740 org. Nikon DigiLife 12 ZEN 1. 74 + Trans. 1.740 org. Nikon DigiLife 14 ZEN 1. 74 + Trans. Ophthalmica, Rathenow single vision 1,600 MR 8 / MR 20 high index 1,670 MR 10 high index bifocal 1,600 MR 20 C28 high index varifocal 1,600 MR 8 / MR 20 Bellevue; Bellevue Office; Bellevue Relax; Genesis; Piccolo 1.670 MR 10 Bellevue; Bellevue Office; Bellevue Relax; Genesis; Piccolo Optiswiss AG, Basel single vision 1,600 + Trans. Org. One HD, Relax HD, One Sport HD, Orga RX, Orga RX AS, Orga Stock 1,600 XTRActive org. One HD, One Sport HD, Orga RX 1,600 Polar org. One Sport HD, Orga RX Sunline 1,670 org. One HD, Relax HD, One Sport HD, Orga RX, Orga RX AS, Orga Stock, Orga Stock AS 1,670 Trans. Org. One HD, Relax HD, One Sport HD, Orga RX 1,670 Polar org. One Sport HD, Orga RX Sunline 1,740 org. One HD, Relax HD, Orga RX, Orga RX AS, Orga Stock AS varifocal GS 1,600 org. be4ty + HD5, be4ty + HD1, be4ty + HD0, Pro Sport HD, be4ty +, be4ty + Short, PX + Exclusive, PX + Classic, Pro Orga 1,600 Trans. org. be4ty + HD5, be4ty + HD1, be4ty + HD0, Pro Sport HD, PX + Exclusive, PX + Classic 1,600 XTRActive org. be4ty + HD5, be4ty + HD1, be4ty + HD0, Pro Sport HD 1,600 Polar org. be 4ty + HD5, be 4ty + HD1, be 4ty + HD0, Pro Sport HD 1,670 + Trans. org. be4ty + HD5, be4ty + HD1, be4ty + HD0, Pro Sport HD, be4ty +, PX + Exclusive, PX + Classic 1,670 Polar org.be 4ty + HD5, be 4ty + HD1, be 4ty + HD0, Pro Sport HD 1,740 org. be4ty + HD5, be4ty + HD1, be4ty + HD0, be4ty + near comfort 1,600; 1.670 org. Nearis HD, Room 7 optoVision GmbH, Langen single vision 1.668 org. phototrop Orgalit Premium 1. 67 Photo 400 brown + gray + trans. brown + gray 1,668 org. Orgalit Premium 1. 67 1.597 org. phototrop Orgalit Premium 1. 6 Photo 400 brown + gray + trans. brown + gray 1,597 org. Orgalit Premium 1. 6 1.668 org. phototrop OrgalitWellness Premium 1. 67 Photo 400 Brown + Gray + Trans. Brown + gray

HIGHLY DIRECTIVE LENSES (ORGANIC) | MARKTÜBERSICHT 03_2013 FOCUS 31 Glass type n Y products varifocal inner progression 1,668 org. O'Design Minus Orgalit 1. 67 (Regular, Short) 1.668 org. phototropic O´Free Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Medium, Short) 1.668 org. phototropic O´Free Orgalit 1. 67Trans. Brown + Gray (Regular, Medium, Short) 1.668 org. O'Free Orgalit 1. 67 (Regular, Medium, Short) 1.597 org. phototrop O´Free Orgalit 1. 6 Photo 400 Brown + Gray (Regular, Medium, Short) 1.597 org. phototropic O´Free Orgalit 1. 6Trans. Brown + Gray (Regular, Medium, Short) 1.597 org. O'Free Orgalit 1.6 (Regular, Medium, Short) 1.597 org. phototrop O Sport 60 Orgalit 1. 6 Photo 400 Brown + Gray + Trans. Brau + Gray 1.597 org. O Sport 60 Orgalit 1. 6 1.597 org. phototrop O Fashion 40 Orgalit 1. 6 Photo 400 Brown + Gray + Trans. Brown + Gray 1.597 org. O Fashion 40 Orgalit 1. 6 1.668 org. phototropic O Clever 1. 67 Varifocal Trans. Brown + Gray (Regular, Medium, Short) 1.668 org. O Clever 1. 67 varifocal (regular, medium, short) 1.597 org. phototropic O Clever 1. 6 Varifocal trans. Brown + Gray (Regular, Medium, Short) 1.597 org. phototropic O Clever 1. 6 Varifocal trans. XTRActive ™ (Regular, Medium, Short) 1.597 org. O Clever 1. 6 Varifocal (Regular, Medium, Short) 1.597 org. O Clever 1. 6VD Free Hart SET (Regular, Short) Close-up and space glasses 1.597 org. phototrop Indoor Fit Orgalit 1. 6 Photo 400 Braun + Grau + Trans. Brau + Grau 1,597 org. Indoor Fit Orgalit 1.6 1.597 org. Indoor + Orgalit 1.6 (type A, type B) Rodenstock GmbH, Munich single vision 1,600 org. + org. phototropic Perfalit, Cosmolit, Perfalit Sport 2; Multigressiv Mono, Multigressiv Mono Aveo; Impression Mono, Impression Mono Aveo, Impression Mono Sport 1,670 org. Perfalite, cosmolite; Multigressiv Mono, Multigressiv Mono Aveo; Impression Mono, Impression Mono Aveo 1,670 org. phototropic cosmolite; Multigressiv Mono, Multigressiv Mono Aveo; Impression Mono, Impression Mono Aveo 1,740 org. Cosmolit near comfort 1,600 org. Multigressive ergo; Impression Ergo, Impression Ergo FS varifocal 1,600 org. Progressiv Life Free, Progressiv PureLife Free; Multigressive MyView; Impression, Impression FreeSign, Impression FashionCurved, Impression Sport Glass type n Y products varifocal inner progression 1,668 org. phototropic I´VISION Orgalit 1. 67Trans. Brown + Gray (Regular, Medium, Short, Flex) 1.668 org. I´VISION Orgalit 1. 67 (Regular, Medium, Short, Flex) 1.597 org. phototropic I´VISION Orgalit 1. 6 Photo 400 brown + gray (regular, medium, short, flex) 1.597 org. phototropic I´VISION Orgalit 1. 6Trans. Brown + Gray (Regular, Medium, Short, Flex) 1.597 org. I´VISION Orgalit 1.6 (Regular, Medium, Short, Flex) 1.737 org. O'DesignYou Orgalit 1. 74 (Regular, Medium, Short, Flex) 1.668 org. phototrop O´DesignYou Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Medium, Short, Flex) 1.668 org. phototropic O´DesignYou Orgalit 1. 67Trans. Brown + Gray (Regular, Medium, Short, Flex) 1.668 org. O´DesignYouOrgalit1. 67 (Regular, Medium, Short, Flex) 1.597 org. phototrop O´DesignYou Orgalit 1. 6 Photo 400 Brown + Gray (Regular, Medium, Short, Flex) 1.597 org. phototropic O´DesignYou Orgalit 1. 6Trans. Brown + Gray (Regular, Medium, Short, Flex) 1.597 org. phototropic O´DesignYou Orgalit 1. 6Trans. XTRActive ™ (Regular, Medium, Short, Flex) 1.597 org. O'DesignYou Orgalit 1.6 (Regular, Medium, Short, Flex) 1.737 org. O'Design Orgalit 1. 74 (Regular, Medium, Short) 1.668 org. phototrop O´Design Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Medium, Short) 1.668 org. phototropic O´Design Orgalit 1. 67Trans. Brown + Gray (Regular, Medium, Short) 1.668 org. O'Design Orgalit 1. 67 (Regular, Medium, Short) 1.597 org. phototrop O´Design Orgalit 1. 6 Photo 400 Brown + Gray (Regular, Medium, Short) 1.597 org. phototrop O´Design Orgalit 1. 6Trans. Brown + Gray (Regular, Medium, Short) 1.668 org. phototrop O´Design Plus Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Short) 1.668 org. phototropic O´Design Plus Orgalit 1. 67Trans. Brown + Gray (Regular, Short) 1.668 org. O'Design Plus Orgalit 1. 67 (Regular, Short) 1.668 org. phototropic O´Design Minus Orgalit 1. 67 Photo 400 Brown + Gray (Regular, Short) 1.668 org. phototropic O´Design Minus Orgalit 1. 67Trans. Brown + Gray (Regular, Short)