Peter gwazdauskas how is it today

Steiff: Managing Director Peter Hotz on the future of the teddy bear manufacturer

The cycle path along the Blau is almost deserted. At most, a handful of people meet Peter Hotz and the reporter on their tour along the small river on the southern edge of the Swabian Alb. The weather is not inviting. The cold wind bites in the face, the fingers become stiff, and it drizzles at times. But that doesn't bother the managing director of Steiff Beteiligungsgesellschaft, the company behind the well-known plush toy manufacturer. After all, Hotz doesn't go on a trip, but rather sports. Margarete Steiff's great-great-great-nephew is out and about by bike several times a week.

WORLD: Was I fast enough for you, Mr. Hotz?

Peter Hotz: Oh, we were almost too fast. Alone I would have driven a little slower. But that's okay.

WORLD: You raved earlier about how light and fast your mountain bike is. So I made an extra effort.

Hotz: The "easy and fast" referred to transportation. The bike can be stowed away in the car in next to no time. And then I can choose my destinations for a bike tour. Most of the time I start from home. We have a multitude of great routes here in the greater Ulm area, be it the Danube Cycle Path, the Blautal or the Kiesental, the Lonetal and the Langenauer Ried. The nature there is incredibly beautiful and diverse. And I enjoy that when I go there. Speed ​​is not the focus of my bike tours. I don't have to race and win against the clock. I already have enough stress in the office. I get on my bike to have fun, to relax and of course to stay fit.

WORLD: How often do you ride your bike?

Hotz: At least once a week and at the weekend. Sometimes I would like to drive more often. Because I notice it physically immediately when I'm not doing any sport. But at the end of the day, I always have to be in balance with my family, because I also travel a lot on business. Sure I could go to the gym and get on the bike there. But that's not for me at all. I have to go outside and get some fresh air. That's why the weather doesn't matter to me when cycling. I am not a fair weather driver. In the end, it's all a question of clothing. Only ice can slow me down.